You know to ask about cut, clarity, color and carat weight before buying a diamond, but did you know you should also ask if it’s natural or lab-grown? Though they may look the same to the naked eye, natural diamonds are a much better investment, which is why we only carry natural, heirloom-worthy diamonds, and why we’ve teamed up with the Natural Diamond Council to help you understand the difference. Learn more about five key distinctions between natural and lab-grown diamonds below.
Where lab-grown diamonds can be mass produced, natural diamonds were created by the heat and pressure of the earth from one to three billion years ago, making them much more rare.
Thanks to their scarcity and increasing rarity, natural diamonds hold their value, while lab-grown diamonds decrease in value over time.
No two natural diamonds are alike, making each one a completely unique masterpiece you won’t find anywhere else.
Ten million people across the globe have created their livelihood in the natural diamond industry, which also helps their communities generate long-term sustainable development.
5. Environmental Responsibility
Impressively, 83% of water used to recover natural diamonds is recycled, and the natural diamond industry is committed to controlling and reducing their environmental impact.
Shop online or stop by any of our six locations today to experience the beauty of Natural Diamonds for yourself.